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Bem, deveria… Em média, você tem aproximadamente sete segundos para transmitir sua mensagem previamente que o usuário final abandone seu website em um dos sites por seus concorrentes. Nós criamos simples diretrizes para o que deveria e, ainda mais importante, não devem ser exibidas em sua página inicial, para que o visitante possa bater o tráfego normal em receita.
1) Crie uma mensagem poderosa na página inicial. A mensagem da sua página inicial deve ser uma declaração direcionada, orientada para estes benefícios, que descreve o que o visitante pode realizar para o cliente em potencial. Para elaborar adequadamente uma página inicial intrigante mensagem, você precisará identificar o benefício inerente à sua base de clientes em potencial. Ninguém deseja ouvir de que você é “o melhor”; os clientes querem saber por que seu resultado / serviço é único e o que isso significa para eles. De maneira mais simples, os clientes perguntam: “O que o visitante pode criar por mim”? Responda-os.
2) Concentre-se na clareza. Nos dias de hoje, com muitas pessoas pesquisando produtos e serviços em linha, sua página inicial deve identificar francamente quem você é, o que você oferece, seus principais pontos fortes competitivos, e seu texto de suporte, tudo em uma interface de usuário limpa e fácil por navegar. Use gráficos e imagens para ajudar a ilustrar qual serviço ou produto você fornece e como eles beneficiam cliente. No entanto, a página inicial deve ser uma zona “sem penugem”. Uma boa regra geral para a página inicial é “menos é mais”. Tornar mais simples para o usuário entender o que você permite. Muito palavreado, imagens e gráficos apenas irá confundir o usuário. Espaço em branco, bom. Desordem, ruim!
3) Tornar eficaz o emprego de “mensagens secundárias”. Posteriormente de exprimir a mensagem da sua própria página inicial, você precisará incorporar “mensagens secundárias” na página inicial. Isso inclui quaisquer mensagens adicionais que serão utlizadas para auxiliar a esclarecer e direcionar os pontos feitos na mensagem primário. As mensagens secundárias também igualmente similarmente identicamente conjuntamente devem incitar o usuário a fazer determinadas etapas, ou seja, deve ser uma frase de chamariz. Essas chamadas à proceder podem direcionar o usuário a enviar um e-mail à empresa para conseguir informações adicionais, telefonar para o representante de vendas, fazer o download do um white paper, ler uma história de êxito recente etc. A mensagem secundária mudará de empresa para empresa (não é afirmando o óbvio’). 1 bom profissional de marketing saberá saiba como escolher uma mensagem secundária penetrante.
4) Integre imagens e / ou “flash” para enfatizar sua recado principal. Imagens e animações em flash são partes importantes da sua página inicial. Para ajudar a ilustrar estes principais pontos fortes competitivos da sua companhia, as duas estratégias ajudam os clientes a visualizar como você pode expedir às suas necessidades e exigências. A maior parte das vizinhos é orientada visualmente, logo suas imagens / flash transmitem e enfatizam quase de imediato sua mensagem. Seja coerente com este que você está dizendo a seus potenciais clientes em potencial. Alinhe sua mensagem usando suas estratégias visuais. Imagens e flash também são ótimas formas de eliminar a desordem; Ao adicionar um constituinte visual ao seu sitio, você permanecequeda aliviando a necessidade de um texto de referência adicional.
5) Dirija para uma chamada específica à ação. Você já ouviu um pouco sobre estes apelos à ação, porém é uma estratégia tão importante que também dedicamos uma divisão específica a ela. A não conversão de potenciais clientes on-line em leads de vendas é atribuída principalmente a homepages de que não têm chamadas por ação primárias e secundárias na página inicial. Uma frase por chamariz pode vir a ser tão simples quanto um link que diz: “Entre em contato para mais informações” ou “Fale mais a respeito de suas necessidades e agendaremos uma teleconferência. ” As estatísticas comprovaram que, se você puder orientar estes usuários da Web ao longo do sua processo de vendas, você converterá mais deles em clientes.
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7) Torne sua página inicial fácil por navegar. O visitante deve expor seu sitio com opções e botões fáceis por navegar. Se você foi uma empresa baseada em serviços, insira um “XYZ”… Guia Serviços na barra de navegação superior. Se vocês vender mais de um serviço e ativar um menu suspenso mostrando opções para seus clientes. Permitir que eles selecionem a página que anbicionam pesquisar, sem precisar clicar primeiro para descobrir muito mais (um enorme não-não! ). Outra estratégia é utilizar barras laterais para facilitar os utilizadores a procurar enquanto lêem seu conteúdo. Você igualmente precisará garantir que sua própria página inicial use 1 interlinking estratégia, de modo que, se os utilizadores da web apertar o botão errado, eles podem vir a facilmente voltar à pista e achar as informações que procuram.
The Bottom Line Tornar mais fácil para um cliente em potencial descobrir muito mais sobre seus produtos e / ou serviços. Crie uma página inicial que elimine a adivinhação, orientando os utilizadores da Web durante o processo, desde compreender a mensagem para agir. As estatísticas mostram que quanto mais cliques é preciso para de que os clientes em potencial encontrem o que procuram, maior será a taxa na qual eles desacompanhar o sitio. Essas diretrizes não apenas criarão uma experiência de site ainda mais satisfatória para o usuário final, mas também converterão parte desse tráfego da Web do rolagem em leads de vendas genuínos. E saiba como todos sabemos, quanto ainda mais leads de vendas, mais $$$. Dê ao seu site a atenção tão necessária de que ele merece. Seu website deve ser a ferramenta por marketing ainda mais eficaz da sua companhia.
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